ISLAMABAD: PC Hospitality is set to introduce a new benchmark in luxury tourism in Pakistan with the soft opening of the Pearl-Continental Hotel Attabad Lake, Hunza in May 2026. Developed in collaboration with Road & Story, the project promises to elevate hospitality standards in one of the country’s most breathtaking destinations.
Located on the serene banks of Attabad Lake, this premium hotel offers a unique blend of natural beauty and modern comfort. Surrounded by majestic mountains and the lake’s iconic turquoise waters, the property provides panoramic views from its guest rooms, restaurants, and public spaces, making it one of the most scenic hotels in Northern Pakistan.
For travelers planning a visit to the region, explore more about Hunza Valley travel guide and discover the best places to stay through our curated list of hotels in Pakistan.
Luxury Accommodation and Facilities
The hotel will initially open with 35 well-appointed rooms and a signature restaurant offering a refined dining experience. Upon full completion, the property will feature 117 rooms, multiple dining outlets, and modern banquet and event facilities suitable for both leisure and corporate travelers.
Designed to harmonize with the surrounding landscape, Pearl-Continental Attabad Lake combines contemporary architecture with local aesthetics, creating an immersive experience for guests visiting Gilgit-Baltistan.
World-Class Hospitality in Hunza
According to Bastien Blanc, CEO of PC Hospitality, the project reflects the brand’s commitment to expanding premium travel experiences in Pakistan’s most iconic locations. The hotel is envisioned not just as a place to stay, but as a destination where guests can connect with nature while enjoying five-star services.
Yasar Rashid, CEO of Road & Story, emphasized that the development adheres to international sustainability standards and incorporates environmentally responsible design. The collaboration aims to establish the Pearl-Continental Attabad Lake as a landmark addition to Pakistan’s growing tourism sector.
A New Destination for Tourism in Northern Pakistan
With its strategic location and luxurious offerings, the hotel is expected to attract both domestic and international travelers seeking tranquility, adventure, and high-end accommodation in Hunza. From breathtaking landscapes to cultural richness, the region continues to position itself as a top destination in Pakistan.
