At a recent seminar on economic growth and tourism, Mr. Jamal Panhwar, a prominent figure in the travel industry and the head of Travel & Culture Services, highlighted the immense potential of tourism as an economic driver. His speech shed light on the transformative power of tourism, emphasizing its “triple impact” on the economy: for every dollar spent by tourists, three dollars circulate within the economic machinery.
Speaking at a recent seminar, Mr. Jamal Panhwar, the head of Travel & Culture Services, shared his insights on the incredible potential tourism holds for driving economic growth. He highlighted a powerful concept: tourism has a “triple impact” on the economy. Every dollar spent by a tourist circulates and multiplies, benefiting countless sectors and communities.
How Tourism Drives Economic Growth
Mr. Panhwar explained that tourism isn’t just about travel; it’s about creating opportunities. When a tourist books a hotel, eats at a restaurant, or hires a guide, it directly boosts those businesses. This demand creates jobs for new guides, encourages the construction of hotels, and even supports artisans in rural areas who craft unique souvenirs for bazaars.
The benefits ripple outwards—local shops thrive, transport businesses grow, and even remote villages see economic activity. Tourism connects urban centers with rural areas, uplifting communities and creating a sustainable economic loop.
Pakistan’s Untapped Tourism Potential
Mr. Panhwar stressed that Pakistan is sitting on a treasure trove of tourism opportunities. From the majestic mountains of the north to the ancient cities of the Indus Valley, the country offers an unmatched blend of natural beauty, history, and culture. The high peaks of the Karakoram, the colorful bazaars of Lahore, the historic ruins of Mohenjo Daro, and the warm hospitality of the people make Pakistan a dream destination for travelers.
Unfortunately, this potential remains largely untapped. As Mr. Panhwar pointed out, Egypt generates $20 billion annually from its Pyramids, while Pakistan’s Mohenjo Daro, a site of equal historical significance, barely earns $20,000. This disparity reflects the lack of investment, marketing, and infrastructure development in Pakistan’s tourism sector.
A Global Perspective on Tourism
Tourism contributes 10% to the global GDP and supports 1 in every 10 jobs worldwide. Countries that invest in their tourism infrastructure reap immense benefits. Pakistan can follow suit by building better roads, improving facilities at historical sites, and promoting its incredible destinations to the world.
A Call to Action
Mr. Panhwar passionately emphasized the need to prioritize tourism. “Tourism isn’t just about bringing visitors; it’s about transforming lives,” he said. With proper investment and planning, tourism can become a cornerstone of Pakistan’s economy, bridging gaps between urban and rural communities and showcasing the nation’s beauty and heritage to the world.
For those looking to explore Pakistan’s potential firsthand, Travel & Culture Services offers expertly guided tours across the country, from the towering mountains to the vibrant bazaars and historic landmarks. Visit Travel & Culture Services to discover more.
Pakistan has all the ingredients to become a top global destination: stunning natural landscapes, a rich cultural tapestry, ancient history, and the warmest of welcomes. All that’s missing is the collective will to make it happen.
