The Pakistan Tourism Development Corporation (PTDC) has implemented a variety of measures to promote tourism in Pakistan, including highlighting the country’s history, culture, arts, and tourism. The organization has aimed to achieve significant growth in the tourism sector by devising policies, strategies, and frameworks to attract tourists from around the world.
According to a recent press release, Pakistan has rich cultural heritage and immense potential for tourism due to its unique landscape, natural beauty, diverse culture, and cuisine. PTDC has organized both domestic and international events and exhibitions to showcase the country’s offerings and provide transport and accommodation facilities to tourists.
The current government has taken several initiatives to revive and promote the tourism industry, with a focus on exploring historical sites to yield desirable results in the sector.