Pakistan Tourism Push and PIA’s Expanded Connectivity Lay the Groundwork for Growth
Posted on November 2, 2025
Pakistan’s tourism landscape is rapidly evolving, with Khyber Pakhtunkhwa, Sindh, and Punjab taking center stage in a nationwide effort to promote sustainable tourism, cultural heritage, and modern hospitality. The country’s national carrier, Pakistan International Airlines (PIA), has expanded its global and domestic network, making Pakistan more accessible to international travelers and connecting remote tourist destinations to major cities. Together, these developments are laying the groundwork for a new era of growth in the hospitality sector.
Sindh: Reviving Heritage and Urban Tourism
While KP focuses on eco-tourism, Sindh is strengthening its position as a center of heritage and urban tourism. Karachi, the country’s economic powerhouse, has become the gateway for international visitors thanks to PIA’s increased flights from the Middle East, Europe, and North America. The reopening of routes to Paris, Manchester, and Jeddah has provided easier access for travelers and business investors alike.
The Sindh Tourism Department has launched heritage preservation and tourism promotion programs focusing on Mohenjo-Daro, Makli Necropolis, and the Shah Jahan Mosque of Thatta. The newly restored Karoonjhar Hills eco-park in Tharparkar offers a new dimension to desert tourism, while coastal destinations like Manora Island, Mubarak Village, and Keenjhar Lake are being developed for recreational travel and water sports.
Karachi’s hospitality sector is seeing rapid expansion with boutique hotels, modern seaside resorts, and business-friendly accommodations. Local chains and international investors are collaborating to modernize Sindh’s hotel infrastructure, with a growing emphasis on sustainability and cultural experience.
Punjab: Expanding Cultural and Religious Tourism
Punjab, Pakistan’s heartland, continues to draw both domestic and international visitors for its historical, spiritual, and cultural significance. From the Mughal-era sites of Lahore — such as the Badshahi Mosque, Lahore Fort, and Shalimar Gardens — to the Sikh pilgrimage destinations like Kartarpur Corridor and Nankana Sahib, the province is positioning itself as a hub for heritage and religious tourism.
The Punjab government’s Integrated Tourism Strategy 2025 aims to develop heritage circuits connecting Lahore, Multan, and Bahawalpur. The opening of new PIA domestic routes between Lahore, Bahawalpur, and Skardu is expected to enhance both religious and leisure travel. Lahore’s hotel market, already featuring international names like Pearl-Continental and Avari, is attracting more foreign brands interested in business and cultural tourism.
Furthermore, Punjab’s rural tourism projects encourage visitors to explore traditional crafts, folk festivals, and village experiences around Okara, Kasur, and Sahiwal, creating employment opportunities and promoting community-led hospitality.
Khyber Pakhtunkhwa: The Gateway to Adventure and Culture
In the northwestern region, Khyber Pakhtunkhwa (KP) has emerged as a hub for adventure and eco-tourism. Blessed with majestic mountains, lush valleys, and ancient archaeological sites, the province offers an unmatched blend of nature and history. The provincial government’s Sustainable Tourism Policy emphasizes preserving local culture while introducing international-standard hospitality facilities.
New initiatives include the development of International Tourism Zones (ITZs) in Swat, Kaghan, Chitral, and Nathiagali, where eco-friendly resorts and adventure parks are being constructed. Private investors, including international hotel brands such as Marriott and Accor, have shown interest in establishing properties in KP’s scenic valleys. Local entrepreneurs are also building boutique lodges and glamping sites that combine comfort with sustainability.
Improved road networks, upgraded airports in Swat and Chitral, and direct PIA connections from Islamabad and Karachi have made access to KP easier than ever. The province now attracts not only domestic adventure seekers but also European and Gulf-based travelers seeking mountain retreats and authentic cultural experiences.
The revival of Pakistan International Airlines and expansion of its global flight network have been pivotal in strengthening the tourism and hospitality sectors. With direct flights from London, Dubai, Jeddah, New York, and Paris now connecting major Pakistani cities, accessibility to tourist destinations has significantly improved. Regional flights now link Islamabad to Gilgit, Skardu, Swat, Gwadar, and Sukkur, enabling travelers to explore the entire country with ease.
PIA’s reentry into European airspace after the lifting of restrictions has restored international confidence, encouraging tour operators and investors to consider Pakistan a viable tourism market once again. The airline’s collaboration with provincial tourism boards also supports the promotion of new destinations through marketing campaigns and travel partnerships.
Hospitality Boom and Private Investment
Across Pakistan, hotel development is gaining momentum. International hotel groups — including Hilton, Marriott, Mövenpick, and Accor — are either expanding or planning new properties in Islamabad, Lahore, Karachi, Swat, and Hunza. Domestic hospitality entrepreneurs are establishing boutique hotels, eco-lodges, and heritage stays that offer a personalized experience aligned with the local environment and culture.
Tourism-driven infrastructure investments — such as road networks, airports, and digital booking platforms — are boosting accessibility and professionalism in Pakistan’s hospitality industry. Meanwhile, training programs in hospitality management and tourism services are being introduced in major cities to develop a skilled workforce that meets international service standards.
Future Outlook: A National Tourism Renaissance
As the tourism sector grows, Pakistan’s provinces are developing complementary strengths. Khyber Pakhtunkhwa leads in eco and adventure tourism; Punjab excels in heritage and religious tourism; Sindh combines urban, coastal, and cultural experiences. Together, they create a diverse national tourism portfolio that appeals to a wide range of travelers — from backpackers and spiritual pilgrims to business visitors and luxury tourists.
With PIA’s expanded routes, international hotel investments, and a renewed commitment to sustainability, Pakistan is entering a new era where tourism becomes a key driver of economic development and cultural exchange. The synergy between air connectivity, heritage preservation, and hospitality growth is turning Pakistan into a promising destination for global travelers in 2025 and beyond.
