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BOP Lead digital product development and strategy

Posted on July 27, 2025

Career Opportunity: Head of Marketing Strategy & Branding

Organization: Bank of Punjab

Location: Lahore

Grade: SVP / EVP-I

Deadline: August 8, 2025

Role Summary

This leadership position will drive the development and implementation of brand strategies across channels. The successful candidate will manage campaigns, budgets, and align marketing efforts with business growth.

Key Responsibilities

  • Formulate and execute integrated branding strategies
  • Lead ATL/BTL marketing campaigns
  • Drive digital and traditional content development
  • Allocate and monitor the marketing budget
  • Collaborate with stakeholders across business units
  • Ensure compliance with marketing standards and regulations

Eligibility Criteria

  • Bachelor’s degree from HEC-recognized or foreign institution
  • Maximum age: 55 years as of August 8, 2025
  • Minimum 9 years of marketing and strategic experience in banking or financial institutions

Application Process

Interested candidates may apply online via Rozee.pk:

Click to Apply

Only shortlisted candidates will be contacted. No TA/DA provided.

Equal Opportunity

Bank of Punjab is an equal opportunity employer. Women, minorities, and persons with disabilities are strongly encouraged to apply.

© 2025 Bank of Punjab. All rights reserved.

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