Friday, March 08, 2013 – Islamabad—Although 2013 brings a havoc in tourism of Pakistan. 2012 had actually shown some improvement. This has also been in the ”Travel and Tourism Competitiveness Report 2013″ by World Economic Forum (WEF).
The biennial report, published under the theme, Reducing Barriers to Economic Growth and Job Creation, sees considerable movement in the Travel & Tourism Competitiveness Index’s 14 pillars in terms of Pakistan’s performance according to the fifth Travel & Tourism Competitiveness Report, released today by the World Economic Forum (WEF).
Amongst the areas, where Pakistan showed poor performance are policy rules and regulations dropping ranking from 106 in 2011 to 120 this year and prioritizing of travel & tourism, which secured 131 in 2013 as compared to 121 in 2011.
Pakistan showed improvements in the areas of human resources, where the indices on education and training have improved to the rank of 125 this year to 134 in 2011, similarly availability of qualified labor showed an improvement of 79 in 2013 as compared to 100 in 2011, an indication of a return of skilled labour force from middle east and other countries.
Other area where policy, rules & regulations impacted Pakistan was the business impact of rules on FDI ranking, which deteriorated from 73 in 2011 to 94 in 2013
The war on terror has impacted the countries travel and tourism competitiveness, in terms of the safety and security pillar; Pakistan was ranked at business costs of crime and violence (128), road traffic accidents/100,000 population (101) and business costs of terrorism (139).
Pakistan showed lack of attention and prioritization of the travel and tourism in 2011/12, ranking 131 out of 140. The poor performance of railways and the quality of railroad infrastructure also deteriorated in the last two years where Pakistan scored 65 this year as compared to 55 in 2011.
Government’s policy on the information technology and telecommunications also showed lack of focus as the Report signifies that the ICT use for business-to-business has dropped from 103 to 115 from 211 to 2013 respectively. The performance of the regulatory body for ICT also showed an alarming figure, where Pakistan’s lost 20 ranks in 2013 as of 119 as compared to 99 two years ago.