BERLIN 14th August 2018: Berlin’s iconic yellow buses are carrying brand Pakistan on the streets of the city on Pakistan’s 71st Independence Day.
This branding campaign is running under the theme of ‘Emerging Pakistan’ to promote tourism in Pakistan by ministry of tourism.
The initiative is a part of celebrations planned by the Embassy of Pakistan in Berlin for the 71st Independence Anniversary of Pakistan this year
Berlin caters to hundreds of tourists, especially during the summertime, who will get to see these buses daily. For a brief time, many Berliners will see these buses portraying the diversity and beauty of Pakistan.
Speaking to this correspondent, Jauhar Saleem, Pakistan’s Ambassador to Germany said, “We are endeavoring to showcase beautiful Pakistan, perhaps the best-kept secret in the world of tourism.”
These special buses showcase the natural beauty of Pakistan with its highest peaks, majestic landscape, Made in Pakistan Football used for FIFA World Cup Russia 2018, monuments representing ancient civilization, magnificent architecture and vibrant and diverse culture.
The banners on buses aim to attract foreign tourists to the wonderful land of Pakistan, for many that still remains unexplored.
Although for many Germans and Europeans, in particular, northern areas of Pakistan offer a mesmerizing adventure, an ancient Indus civilization of Moen-Jo-Daro have always fascinated German archaeologists and researchers. Also, the culture and the ethnic richness of Pakistan is appreciated all over Europe.
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