Designing the logo is most important steps in starting of the business and running the business. Logo design is always been considered a small task and many people just do it with no thinking and planning. Logo designing is not as simple as it is taken. Logo is identity of a company your logo tell your customers prospects and mentors what your company is what it will do and what is its approach towards the business.
Designing of Logo begins with concept you will have to first think what exactly your company does and how it does it. Than you need to sit down with pen & paper and draw several images of related objects that your company deals with. Chose one shape design or pattern that can tell the viewer exactly what your business is for.
Now give this image a color and put the name of your company or initials of the company somewhere so the viewer can remember your company name and make a relation to your object and company name.
Now chose the color again chose the colors which tell the viewer about your Job many colors represent certain feeling, jobs or trends however you should keep in mind what ever color combination you chose it should look OK even when you view your logo in black & white eg: fax.
Many times it is not easy to do all this it is best to hire a logo designer to do the Job check Exalogics They have some interesting option for logo design.