There are two major deserts in Pakistan which are talk of the media at the moment because of the food crisis there, however similar deserts in UAE are the cash machine and the main tourism attraction of Dubai & Abu Dhabi. It was Dubai who started an idea of adventure drive in the dunes of the nearby desert back in the early 90s. The Dubai desert safari as it is called now is an evening adventure that is one of the must activities of the city. Tourists book desert safari tours thru tour operators in Dubai (https://dubai.travel-culture.com) and take an evening ride into the dunes. The drivers are specially trained for this adventure drive and the vehicles used are forced to make special adjustments int he interior and exterior for safety and adventure.
The drivers drive the vehicles in the sand with special thrilling tactics to give a rolar coaster experience in the desert. Tourist enjoy the ride with loud Arabian pop music.
Each evening a camp is decorated with traditional Arabian tents with a central podium where belly dance show is held and a BBQ dinner is served for the participants of the desert safari.
Similar activities could be started in the deserts of Pakistan namely Thar and Cholistan but only if the government and the local businessmen take interest in such creative activities.