The glossy, global brand of gossip, fashion and celebrity parties the “Hello Magazine” has announced that it will be launching a Pakistani edition of its magazine.
This was announced here by the chief executive officer and publisher Zahraa Saifullah in a press conference, “Hello! Pakistan will cover all areas of lifestyle, and entertainment from cuisine, culture and the arts to fashion” she said.
?The publisher and editors imagine their magazine to be a socially responsible and culturally aware family read,? she said. The magazine, published in more than 100 countries, is to be edited by Mehvash Amin, a graduate from Pakistan?s Punjab University.
?Hello! Pakistan focuses on combining the best of what the country has to offer along with exclusive international content,? she said in a statement.
Consulting editor Wajahat Khan said: ?The idea is not to celebrate the celebrity but to discover more? in Pakistan.
He dismissed the impression that the magazine could have a problem with religious or radical groups, particularly in the country?s conservative northwest.
?We don?t want to encroach upon the rights of anybody. We have to remain within the parameters of Pakistan,? he said and added that freedom of expression is allowed under the country?s constitution.